NOOK

Task:               

Introduce the NOOK Simple Touch Glowlight reader.

Insight:         

There are many  E-readers to choose from, but this is one of the few that has a built in reading glow. You can read all night in the dark.

Solution:        

Print and banner ads were created to inform people about this unique feature. OOH is a large billboard with a digital billboard alongside that features the NOOK glow to attract attention.