McCormick
Task:
Showcase McCormick spices in a warmer, less corporate light that highlights the unique spices.
Insight:
McCormick has an established place in the market as an old brand. The brand needs to make an effort to appeal to the next generation of consumers.
Solution:
Provide an outlet for consumers to share their cooking secrets within a larger community and learn the coveted secrets of McCormick. Print ads and OOH grocery take-over and scent stickers lead to microsite. Social media circulates the secret ingredients of McCormick.
